MARKETPLACE SHIPPING PLATFORM
The shipping API built for marketplaces
Buyers expect a smooth, reliable delivery experience. Sellers want to offer their buyers the best possible service. Your marketplace grows through the loyalty of both, and shipping is a core part of that experience. Sendcloud is the shipping API built to keep buyers and sellers coming back.
MARKETPLACE SHIPPING PLATFORM
The shipping API built for marketplaces
Buyers expect a smooth, reliable delivery experience. Sellers want to offer their buyers the best possible service. Your marketplace grows through the loyalty of both, and shipping is a core part of that experience. Sendcloud is the shipping API built to keep buyers and sellers coming back.
MARKETPLACE SHIPPING PLATFORM
The shipping API built for marketplaces
Buyers expect a smooth, reliable delivery experience. Sellers want to offer their buyers the best possible service. Your marketplace grows through the loyalty of both, and shipping is a core part of that experience. Sendcloud is the shipping API built to keep buyers and sellers coming back.
The most innovative marketplaces trust Sendcloud with their shipping
The most innovative marketplaces trust Sendcloud with their shipping
The most innovative marketplaces trust Sendcloud with their shipping
Power your marketplace with a multi-carrier shipping API
Expand in a matter of weeks
Every new market used to mean new carrier contracts and integrations. Sendcloud has local carriers ready on one connection, so you're live in weeks instead of months.
Shipping that builds loyalty
Buyers return when their delivery experience is great. Sellers stick when shipping is easy. Sendcloud offers both: local carriers, live tracking and returns on one connection.
Lost parcels, handled for you
Every lost or damaged parcel means a buyer complaint and a seller dispute for your team. Sendcloud files the carrier claim automatically, so you stay out of the middle.
Power your marketplace with a multi-carrier shipping API
Expand in a matter of weeks
Every new market used to mean new carrier contracts and integrations. Sendcloud has local carriers ready on one connection, so you're live in weeks instead of months.
Shipping that builds loyalty
Buyers return when their delivery experience is great. Sellers stick when shipping is easy. Sendcloud offers both: local carriers, live tracking and returns on one connection.
Lost parcels, handled for you
Every lost or damaged parcel means a buyer complaint and a seller dispute for your team. Sendcloud files the carrier claim automatically, so you stay out of the middle.
Power your marketplace with a multi-carrier shipping API
Expand in a matter of weeks
Every new market used to mean new carrier contracts and integrations. Sendcloud has local carriers ready on one connection, so you're live in weeks instead of months.
Shipping that builds loyalty
Buyers return when their delivery experience is great. Sellers stick when shipping is easy. Sendcloud offers both: local carriers, live tracking and returns on one connection.
Lost parcels, handled for you
Every lost or damaged parcel means a buyer complaint and a seller dispute for your team. Sendcloud files the carrier claim automatically, so you stay out of the middle.
Shipping models that fit your marketplace
C2C & P2P marketplaces
Centralized
Mostly occasional or first-time sellers. They ship through your platform, on your rates and your rules.
Local carriers and pre-negotiated rates from day one
Sellers create labels without leaving your platform
You decide how sellers are charged for shipping
B2B & B2C marketplaces
Decentralized
Mostly professional, high-volume sellers. They keep their carrier contracts; you see every shipment.
Sellers use the carrier agreements they already have
One tracking experience for buyers, on your platform
Shipping support is handled through Sendcloud, not your team
B2B & B2C marketplaces
Hybrid
Casual and professional sellers. New sellers ship on your rates. Established sellers bring their own.
Casual sellers start shipping without a carrier contract
Professional sellers add their own Sendcloud account
One connection for both, with separate invoicing
"Since we implemented Sendcloud, our customer reviews have gone up and the number of customer service questions has gone down."
“Our sellers see significant efficiency gains, while their buyers enjoy up to 23% shipping cost savings.”
"Since we implemented Sendcloud, our customer reviews have gone up and the number of customer service questions has gone down."
MODULAR BY DESIGN
One shipping connection for every seller, every buyer, and every market
Choose the delivery options, shipping labels, tracking, claims and returns solutions you need, all on one connection, no matter who ships it or where.
MODULAR BY DESIGN
One shipping connection for every seller, every buyer, and every market
Choose the delivery options, shipping labels, tracking, claims and returns solutions you need, all on one connection, no matter who ships it or where.
MODULAR BY DESIGN
One shipping connection for every seller, every buyer, and every market
Choose the delivery options, shipping labels, tracking, claims and returns solutions you need, all on one connection, no matter who ships it or where.
Checkout
Give buyers the delivery options they expect per market, and set which methods your sellers can offer.
Shipping and protection
Give your sellers labels for every carrier and market, customs forms for cross-border orders, and protection for high-value parcels.
Intelligence
Compare carrier performance, see which carriers and countries cause delays, and fix issues before they cost you sellers or buyers.
Tracking
Reduce WISMO and improve customer satisfaction with branded tracking and proactive, personalized delivery updates across all carriers.
Claims
Work with a centralized claims process for all carriers, with all buyer and seller information available on one claim.
Returns
Get return labels through the same connection, whether the parcel goes back to the seller or to your own warehouse.
Checkout
Give buyers the delivery options they expect per market, and set which methods your sellers can offer.
Shipping and protection
Give your sellers labels for every carrier and market, customs forms for cross-border orders, and protection for high-value parcels.
Intelligence
Compare carrier performance, see which carriers and countries cause delays, and fix issues before they cost you sellers or buyers.
Tracking
Reduce WISMO and improve customer satisfaction with branded tracking and proactive, personalized delivery updates across all carriers.
Claims
Work with a centralized claims process for all carriers, with all buyer and seller information available on one claim.
Returns
Get return labels through the same connection, whether the parcel goes back to the seller or to your own warehouse.
Checkout
Give buyers the delivery options they expect per market, and set which methods your sellers can offer.
Shipping and protection
Give your sellers labels for every carrier and market, customs forms for cross-border orders, and protection for high-value parcels.
Intelligence
Compare carrier performance, see which carriers and countries cause delays, and fix issues before they cost you sellers or buyers.
Tracking
Reduce WISMO and improve customer satisfaction with branded tracking and proactive, personalized delivery updates across all carriers.
Claims
Work with a centralized claims process for all carriers, with all buyer and seller information available on one claim.
Returns
Get return labels through the same connection, whether the parcel goes back to the seller or to your own warehouse.
Built for what your sellers actually ship
Collectibles and high-value
Damage on a high-value parcel costs more than the shipping, and disputes are rarely simple. Sendcloud handles the claim, with premium carriers and insurance where it qualifies.
Consumer-to-Consumer
A smooth experience for buyers starts with the right shipping method for every seller. Sendcloud gives each of them local shipping options at pre-negotiated rates, so buyers always get reliable delivery.
Re-commerce
Every resale ships twice: in to buy it, out to sell it. Sendcloud handles both, with the right carriers and reliable tracking. And when something comes back, returns are included on the same connection.
Preferred by marketplaces shipping across Europe
We support B2B, B2C & C2C marketplaces of all sizes and structures to grow at scale.
shipping to 33 countries with a multi-carrier approach to B2B
800% year-over-year turnover growth
<72h delivery time for orders across Europe
Preferred by marketplaces shipping across Europe
We support B2B, B2C & C2C marketplaces of all sizes and structures to grow at scale.
shipping to 33 countries with a multi-carrier approach to B2B
800% year-over-year turnover growth
<72h delivery time for orders across Europe
Preferred by marketplaces shipping across Europe
We support B2B, B2C & C2C marketplaces of all sizes and structures to grow at scale.
shipping to 33 countries with a multi-carrier approach to B2B
800% year-over-year turnover growth
<72h delivery time for orders across Europe
See what better shipping could do for your marketplace
Our team of marketplace integration experts is here to help you get started.
Seamless API integration and tech support
Easy onboarding of new sellers
99.99% uptime during the highest demand periods
See what better shipping could do for your marketplace
Our team of marketplace integration experts is here to help you get started.
Seamless API integration and tech support
Easy onboarding of new sellers
99.99% uptime during the highest demand periods
See what better shipping could do for your marketplace
Our team of marketplace integration experts is here to help you get started.
Seamless API integration and tech support
Easy onboarding of new sellers
99.99% uptime during the highest demand periods
Frequently asked questions
Who pays for the shipping labels?
You decide. In a centralized setup, Sendcloud charges your marketplace account for labels created on behalf of sellers, and you choose how and when to charge your sellers. You can, for example, offer free or discounted labels based on monthly volume. Because the ship-from address is set per label, not per account, one integration covers every seller address. You don’t create an account or a configuration per seller.
Who pays for the shipping labels?
You decide. In a centralized setup, Sendcloud charges your marketplace account for labels created on behalf of sellers, and you choose how and when to charge your sellers. You can, for example, offer free or discounted labels based on monthly volume. Because the ship-from address is set per label, not per account, one integration covers every seller address. You don’t create an account or a configuration per seller.
Can sellers keep their own carrier contracts?
Yes. Sellers with their own Sendcloud account can connect their own carrier contracts. Labels on a connected contract are invoiced directly by the carrier. Sellers who don’t have a contract can use Sendcloud’s pre-negotiated rates instead.
Can sellers keep their own carrier contracts?
Yes. Sellers with their own Sendcloud account can connect their own carrier contracts. Labels on a connected contract are invoiced directly by the carrier. Sellers who don’t have a contract can use Sendcloud’s pre-negotiated rates instead.
Do our sellers need a Sendcloud account?
Not necessarily. In a centralized setup, merchants don’t need their own Sendcloud accounts, and no input is required from them to create the integration. In a decentralized setup, every seller has their own account. A hybrid setup starts new sellers on your central account and lets higher-volume sellers move to their own.
Do our sellers need a Sendcloud account?
Not necessarily. In a centralized setup, merchants don’t need their own Sendcloud accounts, and no input is required from them to create the integration. In a decentralized setup, every seller has their own account. A hybrid setup starts new sellers on your central account and lets higher-volume sellers move to their own.
What happens to customs paperwork when a seller ships outside the EU?
Sendcloud generates the required customs documents (commercial invoice, CN22/CN23) automatically when the label is created. Sellers need to enter product details, otherwise the label can’t be created. Digital sending (Paperless Trade) is available with carriers that support it. By default, international parcels ship under DAP, so the recipient pays import duties.
What happens to customs paperwork when a seller ships outside the EU?
Sendcloud generates the required customs documents (commercial invoice, CN22/CN23) automatically when the label is created. Sellers need to enter product details, otherwise the label can’t be created. Digital sending (Paperless Trade) is available with carriers that support it. By default, international parcels ship under DAP, so the recipient pays import duties.
Who handles a claim when a parcel is damaged or lost?
It depends on the rate used. For parcels shipped on Sendcloud rates, a support ticket is created in the Sendcloud panel and the claim goes straight to the carrier. For sellers on their own carrier contract, the claim goes directly to the carrier. Optional Shipment Protection (powered by XCover) covers theft, loss and damage in transit.
Who handles a claim when a parcel is damaged or lost?
It depends on the rate used. For parcels shipped on Sendcloud rates, a support ticket is created in the Sendcloud panel and the claim goes straight to the carrier. For sellers on their own carrier contract, the claim goes directly to the carrier. Optional Shipment Protection (powered by XCover) covers theft, loss and damage in transit.
Does one integration cover several markets?
Yes. You integrate once against our API, not once per country or per carrier. Each market and service has its own shipping method ID, which you pass per label - so once you are live with a carrier in one country, adding another market is configuration and testing rather than new development. What differs per market is which services exist, their limits, and which carriers need their own contract.
Does one integration cover several markets?
Yes. You integrate once against our API, not once per country or per carrier. Each market and service has its own shipping method ID, which you pass per label - so once you are live with a carrier in one country, adding another market is configuration and testing rather than new development. What differs per market is which services exist, their limits, and which carriers need their own contract.
Which markets and carriers are covered?
Sendcloud gives access to 170+ carriers, either on pre-negotiated rates or sellers’ own contracts. Orders ship from Europe to destinations across the globe. The seller’s billing address can be in any country.
Which markets and carriers are covered?
Sendcloud gives access to 170+ carriers, either on pre-negotiated rates or sellers’ own contracts. Orders ship from Europe to destinations across the globe. The seller’s billing address can be in any country.
What tracking events do we get, and how?
Sendcloud consolidates every carrier’s status messages into one set of parcel statuses, so you build against a single vocabulary rather than one per carrier. You can pull the full status history of a parcel from the Parcel Tracking API, or receive a push through webhooks whenever a parcel event occurs, so you act on changes instead of polling.
Two events matter most for a marketplace: the carrier-receipt event, which evidences that the seller actually handed the parcel over and settles "they never sent it" disputes, and delivered, which most platforms use to release the seller payout.
What tracking events do we get, and how?
Sendcloud consolidates every carrier’s status messages into one set of parcel statuses, so you build against a single vocabulary rather than one per carrier. You can pull the full status history of a parcel from the Parcel Tracking API, or receive a push through webhooks whenever a parcel event occurs, so you act on changes instead of polling.
Two events matter most for a marketplace: the carrier-receipt event, which evidences that the seller actually handed the parcel over and settles "they never sent it" disputes, and delivered, which most platforms use to release the seller payout.
How do returns work?
Returns are a first-class flow rather than an afterthought on outbound, and they are configured separately - so returns coverage in a market is not the same as its outbound coverage, and is usually broader. You can generate a return label for a consumer, or send them a code to ship without printing. For recommerce platforms, where the consumer-to-hub leg is the main volume rather than the exception, this is often the deciding capability.
How do returns work?
Returns are a first-class flow rather than an afterthought on outbound, and they are configured separately - so returns coverage in a market is not the same as its outbound coverage, and is usually broader. You can generate a return label for a consumer, or send them a code to ship without printing. For recommerce platforms, where the consumer-to-hub leg is the main volume rather than the exception, this is often the deciding capability.
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Product
Integrations
Solutions
Resources
© 2026 Sendcloud. All Rights Reserved
Chamber of Commerce: 66572959
VAT number: NL856613897B01
Product
© 2026 Sendcloud. All Rights Reserved
Chamber of Commerce: 66572959
VAT number: NL856613897B01